If you’re planning a vacation, you likely have a Pinterest Board filled with favorite ideas for your next trip…and you’re not the only one. Travel makes up for over 3 billion “ideas” on Pinterest, and is one of their top 10 categories. The planning process begins to rise in January (we’ve seen our Summer Packing List pin hit almost 1k repins in May) and peaks in June when Pinterest averages about 4 million saves a day. And the pins are as diverse as its users, pinning everything: where to eat, what to drink, what to wear, where to shop—these ideas are just as important as the destination.
So Pinterest has released its Travel Report for 2017 (Hint: its a Pinterest board. How clever!) and the report highlights it’s top travel trends. If you like Travel (or data) as much as I do, you’ll be sure to find this interesting!
In this report you’ll find information gathered from over 175 million monthly global Pinners with over 3 billion travel pins analyzed. Let’s start digging!
Quick Pinterest Travel stats:
- Travel destination searches increase on Pinterest by +37% (since Dec 2016)
- Family Vacations increase by +72%
- Adventure Travel searches are up +70%
- “Capsule travel wardrobe” becomes a new trend, increasing +55%
- “Budget Travel” searches surge to the top by +500%
- More green colder climate destinations like Iceland and Scotland increase by +60%
- “Kyoto” and “city of ten thousand shrines” increase by +55%
- “Fitness Travel” becomes a new trend +618% year on year
Airbnb + Pinterest trending destinations
Within Pinterest’s findings were the top trending destinations. Airbnb and Pinterest even teamed up to bring those insights into actual travel plans for eager adventurers though these booming destinations. They’ve released their own Airbnb + Pinterests top trending Pinterest board (surprise-surprise another Pinterest board) to help you plan your next trip.
Here’s the top 10 trendy destinations of 2017:
- Sharm El Sheikh, Egypt
- Tenerife, Canary Islands
- Courchevel, France
- Scottish Highlands
- Reykjavik, Iceland
- Kyoto, Japan
- Bora Bora, Polynesia
- New York City, NY
- Santorini, Greece
- Barcelona, Spain
Family Vacation data by Airbnb:
- Top amenities for family vacations are Wifi (64%) Pool/Hot-Tubs (49%) and a kitchen (40%)
- 42% of travels are planned by “Dads” on Airbnb
- Family vacations are multi-generational (34% traveling with grandparents) and about 20% include “friends” on their family vacation
Why this is important
Here are a few key insights we learn from this data:
- People want to avoid the bulky suitcase and travel light while enjoying a more minimalist style vacation
- Group travel is becoming even more popular than ever
- Where to eat in a destination is almost if not more important than the destination itself
